Effective date: May 19, 2026

This Privacy Policy describes what information Toni Toney collects through this website (tonitoney.com), how that information is used, who it is shared with, and the choices you have about it. It is written to be as clear as possible. If anything is unclear, please reach out at tonitoney@gmail.com.

By using this website, purchasing any product or service, booking a session, subscribing to a newsletter, or otherwise engaging with the work of Toni Toney, you consent to the practices described in this policy.

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1. Who We Are

This website is operated by Toni Toney, an individual practitioner doing business as Toni Toney. Toni is the data controller for the information described in this Privacy Policy.

You can contact Toni about any privacy question at tonitoney@gmail.com.

2. Information We Collect

We collect the following categories of information.

Information you provide directly. When you fill out a contact form, book a session, subscribe to a newsletter, purchase a book or product, or otherwise interact with the site, you may give us:

- Your name

- Your email address

- Your phone number (typically when you book a session)

- Billing and shipping information (when you make a purchase)

- Any health background, history, or goals you choose to share in a session intake or message

- Any other information you voluntarily provide

Information collected automatically. When you visit the site, certain information is collected automatically through cookies and similar technologies, including:

- IP address

- Browser type and version

- Device type and operating system

- Pages you visit and how long you spend on them

- The referring website that brought you to the site

This automatic information is collected by our website host (Squarespace) and used for site operation and basic analytics. We do not run third-party tracking tools such as Google Analytics, Meta Pixel, or any advertising pixel.

3. How We Use Your Information

We use the information collected for the following purposes:

- To provide the services you request (booking a session, processing a purchase, sending a newsletter)

- To respond to your inquiries and communicate with you

- To operate, maintain, and improve the website

- To process payments through our payment processor

- To comply with legal obligations

- To protect against fraud or unauthorized use of the site

We do not use your information for automated decision-making or profiling.

4. How We Share Your Information

Toni does not sell your personal information. We share information only with the following categories of third parties, and only as needed to operate the site and provide our services.

Service providers. We use the following third-party services, each of which has its own privacy policy and processes data on our behalf:

- Stripe — payment processing for purchases and session fees. Stripe receives the information necessary to process your transaction (name, billing address, payment method, transaction amount).

- Acuity Scheduling — session booking and calendar management. Acuity receives your name, email, phone number, and any information you provide when scheduling.

- Squarespace — website hosting, contact forms, and built-in analytics. Squarespace processes information submitted through forms and collects standard site-analytics information.

Legal compliance. We may disclose information when required by law, in response to valid legal process, or to protect the rights, property, or safety of Toni, our users, or others.

We do not share your information with advertisers, data brokers, or any other party for marketing purposes outside the relationships described above.

5. Cookies and Tracking

This site uses cookies and similar technologies deployed by Squarespace as part of standard site operation. These cookies help the site function, remember your preferences, and provide basic analytics.

When you click an affiliate link to a third-party product website, that third party may also set cookies on your device to track the referral and any resulting purchase. Toni does not control these cookies; they are governed by the privacy policies of the affiliate partners.

You can control cookies through your browser settings. Disabling cookies may affect how the site functions for you.

6. Your Choices and Rights

You have the following choices about your information:

- Access. You can request a copy of the personal information we hold about you.

- Correction. You can request that we correct inaccurate or outdated information.

- Deletion. You can request that we delete your personal information, subject to legal retention requirements.

- Email opt-out. If you receive newsletters or other marketing emails from us, you can unsubscribe at any time using the link in the email or by emailing tonitoney@gmail.com.

- Cookie controls. You can manage cookies through your browser settings.

To exercise any of these rights, email tonitoney@gmail.com with your request. We will respond within a reasonable time and may need to verify your identity before processing certain requests.

7. California Privacy Rights

If you are a California resident, the California Consumer Privacy Act (CCPA) provides you with additional rights regarding your personal information:

- The right to know what personal information we collect, use, and disclose about you

- The right to request deletion of your personal information

- The right to opt out of the sale of your personal information (note: Toni does not sell personal information)

- The right not to be discriminated against for exercising your privacy rights

To exercise these rights, contact us at tonitoney@gmail.com. You may designate an authorized agent to make a request on your behalf.

8. Children's Privacy

This website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided personal information through this site, please contact us at tonitoney@gmail.com and we will delete it.

9. Data Security and Retention

We take reasonable steps to protect the personal information we collect from unauthorized access, disclosure, alteration, or destruction. However, no online system is fully secure, and we cannot guarantee absolute security.

We retain personal information for as long as needed to provide the services you have requested, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed for these purposes, we securely delete or anonymize it.

10. Changes to This Policy

We may update this Privacy Policy from time to time — for example, when we add a new service or change the way we handle information. The "Last updated" date above will reflect the most recent revision. If we make material changes, we will provide reasonable notice, such as posting a notice on the site or sending an email if appropriate.

11. Contact

If you have any questions about this Privacy Policy or about how your personal information is handled, you can reach out at tonitoney@gmail.com.

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By using this site, you confirm that you have read and understood this Privacy Policy.